What am I doing right now?

consultant

Private Company: iOS social media app that allows users to create spontaneous events based on their social battery; reducing loneliness.

Company ST Goals:

(1) Launch app in the iOS app store by end of March 2024

(2) Increase user growth to 2,000 customers in local market within 3-4 months of launch

My Current Focus Areas:

(1) Value-based prioritization:

Identifying the most valuable features for users. Prioritizing these features for the initial launch and future updates.

(2) Crafting user stories and acceptance criteria:

Defining clear user stories that outline how users will interact with the app and what they expect to achieve. Creating acceptance criteria to ensure each feature meets user needs and expectations.

(3) Connecting with customers and capturing insights:

Engaging with target audience through surveys, interviews, focus groups, and feedback sessions to understand their needs, pain points, and preferences.

(4) Building a customer journey map:

Mapping out the user journey from discovering the app to creating and attending events (incl. chats, etc.). Identifying pain points and opportunities to enhance the user experience.

(5) Creating a product roadmap:

Developing a roadmap that outlines key milestones and feature releases. Ensuring that each milestone aligns with the overall goal of increasing user growth and launch date (work-back schedule).

Challenges I can solve for you

Struggling with user growth or revenue? You might be facing these challenges:

• Products that don’t solve the right problem
  
• Features that aren't valued by customers
  
• Products not meeting financial or business objectives
  
• Delays due to changing requirements and missing sub-tasks
  
• Lack of a product mindset
  
• Missing feedback loop
  
• Incorrect KPIs for tracking success
  
• Failure to connect with users or customers
  
• Lack of financial viability
  

My side hustles

Amazon FBA

Private label retailer

personal trainer