PRODUCT STRATEGY

Problem

Pandemic shutdown all in-person exams, resulting in a loss of revenue of ~$5K daily. Lack of alignment amongst COVID response team to mitigate loss.

Solution

Led the development of a product strategy that aligned with the business objectives and customer needs. This involved conducting market research, analyzing customer feedback, and collaborating closely with stakeholders within the COVID response team and across the organization.

I launched and led the product channel strategy that focused on providing exam access to all our customers. We defined clear goals and objectives, developed a financial model to determine ROI, outlined a roadmap/ milestones for achieving them, and established key metrics to measure our progress.

I organized a scrum team to partner with a third-party in launching an online exam platform. We worked, using agile methodologies - creating iterative improvements based on feedback from pilot users.

Result

Launched an MVP online exam to a small cohort of members and worked with them to gather feedback. Based on the feedback, data, and team/scrum discussions we made multiple iterative updates and launched it across all product offerings.

This resulted in the company surpassing pre-pandemic exam completion rates by 30%.