FINANCIAL ANALYSIS

Problem

EdTech organization was launching an online game and they did not know if the Return-on-Investment would be positive within 1 year (target).

Solution

Took the initiative to create a financial model. Began by gathering the data on the development, marketing, and operational costs to create the interactive game. This led to projecting the potential revenue from user subscriptions and new customers (collaborating with marketing/sales teams). With data captured, I built a financial model that included, revenue projections, costs and sensitivity analysis (incl. risk assessment and recommendation).

My financial model projected that the interactive game would deliver a 15% ROI within one year.

Result

The financial model proved correct (within 5% deviation). The actual return-on-investment was 20% within 1 year (meeting the company’s target).

This resulted in positively impacting the company’s financial performance, market position, and opportunities to expand into launching more interactive games.