BBA, CPA, CMA, M.Sc., CSPO, NASM-CPT

Product Management Consultant

With over 15 years of cross-industry experience (incl. B2C, B2B SaaS), I've progressed through roles in strategy, finance, supply chain, production, sourcing, and product and project management. I specialize in driving user and revenue growth for companies by addressing customer pain points and crafting innovative and useful solutions.


My expertise extends to developing comprehensive strategies, roadmaps, and value-based features backed by qualitative and quantitative data analysis to meet business objectives and enhance customer experiences.


I am committed to collaborating with companies to achieve their goals and excel in today's competitive market. Whether it's implementing agile processes, re-assessing feature prioritization based on customer feedback, creating financial models for revenue forecasting, or optimizing internal processes, I strive to deliver impactful results.

My principles

curious

collaboratiVE

data driven

high standards

customer obsessed

DIVES DEEP

mentor

deliverS results

thinkS big

LIKES TO have fun

IMPACT FOCUSED

problem solver

always learning

leadS with empathy

frugal

speed matters

VALUE-BASED

Areas of focus

10yrs

product

strategy

15yrs

finance

5yrs

How I work

number 1

Discovery

Leveraging design thinking, I address user and business challenges, refining product-market fit.

number 2

Leadership

I establish frameworks and structures that empower teams with the strategic context they need to make informed decisions swiftly. My approach prioritizes ethical customer retention, sustainable growth, and enhancing the client experience.

number 3

Strategy

I'm adept at developing product vision, strategy, and roadmaps, ensuring teams are aligned and focused on solving the right problems for both customers and the business (through prioritization frameworks and Scrum/Kanban methodologies).

number 4

Dev & Design

I understand the needs of developers and other business stakeholders, collaborating with engineering leaders to design a development process that aligns with the organization's culture and encourages involvement at every stage

number 5

Finance

With a CPA background, I can construct various financial models, perform forecasts, conduct scenario analyses, and more, offering data-driven decisions and recommendations.

number 6

Research & UX

I have experience in creating multiple feedback loops and comprehending customer needs through surveys, user journey maps, flow diagrams, and wireframes. I possess the ability to identify patterns, themes, trends, and insights within data, which informs the iterative process and helps in defining user personas.

Why product management?

It’s my Ikigai

Based on the Venn Diagram of Purpose by Andres Zuzunaga

Essentials - Lightening Bolt

This is actually the Venn Diagram of Purpose by Andres Zuzunaga (2011). The true meaning of Ikigai, translates to “a reason to live.” It's a concept that encourages people to discover what truly matters to them and to live a life filled with purpose, health and joy (the value one finds in day-to-day living) - its not about professional success, monetary return, and entrepreneurship.

My mantra

embrace grit

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stay humble and hungry

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STRIVE FOR GREATNESS

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CHERISH FAMILY

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AND REMEMBER:

HEALTH IS FUEL

fuel
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Companies I have worked for

Education

Quote that drives me

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If you aren’t making someone’s life better than you are wasting your time.