With over 15 years of cross-industry experience (incl. B2C, B2B SaaS), I've progressed through roles in strategy, finance, supply chain, production, sourcing, and product and project management. I specialize in driving user and revenue growth for companies by addressing customer pain points and crafting innovative and useful solutions.
My expertise extends to developing comprehensive strategies, roadmaps, and value-based features backed by qualitative and quantitative data analysis to meet business objectives and enhance customer experiences.
I am committed to collaborating with companies to achieve their goals and excel in today's competitive market. Whether it's implementing agile processes, re-assessing feature prioritization based on customer feedback, creating financial models for revenue forecasting, or optimizing internal processes, I strive to deliver impactful results.
My principles
curious
collaboratiVE
data driven
high standards
customer obsessed
DIVES DEEP
mentor
deliverS results
thinkS big
LIKES TO have fun
IMPACT FOCUSED
problem solver
always learning
leadS with empathy
frugal
speed matters
VALUE-BASED
Areas of focus
10yrs
product
strategy
15yrs
finance
5yrs
How I work
Discovery
Leveraging design thinking, I address user and business challenges, refining product-market fit.
Leadership
I establish frameworks and structures that empower teams with the strategic context they need to make informed decisions swiftly. My approach prioritizes ethical customer retention, sustainable growth, and enhancing the client experience.
Strategy
I'm adept at developing product vision, strategy, and roadmaps, ensuring teams are aligned and focused on solving the right problems for both customers and the business (through prioritization frameworks and Scrum/Kanban methodologies).
Dev & Design
I understand the needs of developers and other business stakeholders, collaborating with engineering leaders to design a development process that aligns with the organization's culture and encourages involvement at every stage
Finance
With a CPA background, I can construct various financial models, perform forecasts, conduct scenario analyses, and more, offering data-driven decisions and recommendations.
Research & UX
I have experience in creating multiple feedback loops and comprehending customer needs through surveys, user journey maps, flow diagrams, and wireframes. I possess the ability to identify patterns, themes, trends, and insights within data, which informs the iterative process and helps in defining user personas.
Why product management?
It’s my Ikigai
Based on the Venn Diagram of Purpose by Andres Zuzunaga
This is actually the Venn Diagram of Purpose by Andres Zuzunaga (2011). The true meaning of Ikigai, translates to “a reason to live.” It's a concept that encourages people to discover what truly matters to them and to live a life filled with purpose, health and joy (the value one finds in day-to-day living) - its not about professional success, monetary return, and entrepreneurship.
My mantra
embrace grit
stay humble and hungry
STRIVE FOR GREATNESS
CHERISH FAMILY
AND REMEMBER:
HEALTH IS FUEL
Companies I have worked for
Education
Quote that drives me
If you aren’t making someone’s life better than you are wasting your time.